Hard Rock Atlantic City to Participate in Philly Pride Parade

Hard Rock Hotel & Casino Atlantic City is proud to announce it will be a participating sponsor in the Philly Pride Parade and Festival as a part of the city’s Annual Pride Day at 11 a.m. on Sunday, June 9 where over 50 Hard Rock team members will walk alongside the property’s new float.

The resort destination’s float was created in collaboration with Under the Sun Productions and will spotlight musical icons including: Elton John, Beyoncé, Cyndi Lauper, Cher, Lady Gaga, Freddie Mercury, Prince and more. The float originally debuted this year in Atlantic City’s annual St. Patrick’s Day Parade on the historic New Jersey Boardwalk .

The Philly Pride Parade and Festival is parallel with one of Hard Rock’s core mottos “All is One”, a value instilled in its team members throughout the year.

“The Pride Parade and Festival is a moment for us to come together as a team and support the LGBTQ community and the efforts our region is making to emphasize the fact that we are all one team,” said Joe Lupo, president of Hard Rock Hotel & Casino Atlantic City. “It’s important for our property to take a leadership role and celebrate diversity with the City of Philadelphia alongside our fantastic team members.”

Look out for the entertainment packed float full of rockers this weekend at the event. Be loud, be proud. That’s how true legends are made. #AllisOne

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